‘10 Cloverfield Lane’: A Potential Game-Changer for Hollywood, by Robert Yaniz Jr
According to this glorious article, the marketing campaign for 10 Cloverfield Lane could change our universe. It could restore the movie-going experience to its very core, nay, its very nature in all of its full glory.
That marketing campaign? Nothing. That’s right, nothing, like Jerry and Georges’ plot for their show within a show on Seinfeld. No big buildup–no interviews, no previews for weeks on end, no gossip about the doings on set.
The movie slipped onto our radars only two weeks before its opening, when the spoiler-free preview came out.
The article concludes on this note:
[I]t could mark the beginnings of a counter-response to the spoiler-filled marketing campaigns perpetuated by studios…and lead to something of a revolution with regards to preserving the awe of seeing a story’s twists play out upon first viewing. After all, that’s what the magic of the movies is all about.
Be still my heart: can this really lead to a revolution? Oh please, let it be.
But doesn’t that article sound well-written, interesting and intelligent? Surprising for a website with inane lists. I went on over to Cheat Sheet’s movie review.
’10 Cloverfield Lane’: A Gloriously Stressful Non-Sequel, by Nick Cannata-Bowman
Great title, right? But it’s unsafe to continue reading–
Plot: the movie is a suspenseful sci-fi about a girl who is kidnapped by John Goodman.
Spoilers skimmable? LOL. As if! This is a spoiler-laden review of a suspenseful movie.
Bottom line: it’s good fun. John Goodman is fantastic.
OH THE HYPOCRISY:
Ten movies ruined by bad endings.
This is the name of a list advertized on the SAME PAGE as the article about a world without spoilers. I kid you not. Once again you have to click on the ad to get to another link on the same site.
Don’t read this list unless you have seen the movies! Of course how can you tell if you’ve seen them if you don’t read the list? I can’t help you. I naively thought that they were just going to list the movies with some photos, like the usual lists, but they do not. They dive right in. After each movie title, you get a complete rundown of the movie’s end.
I give up.
I shall stay away from lists that ooze oil forever more.
Unless I see lists that I really care about, such as:
17 movies with dogs played by cats
28 stars whose hunched backs were straightened by Special Effects.
12 movies that changed the way that we look at Stonehenge.